The awards show is produced by Redseven Entertainment in association with ABOUT YOU Productions. The technical TV production takes over MMC on behalf of Redseven Entertainment.
- ABOUT YOU Awards 2020 ring the Influencer Marketing 2.0 one: With a novel concept the Awards Show sets the Focus on digital creators with attitude and advances to the most important industry meeting for influencer marketing in Europe.
- At May 07, 2020 ABOUT YOU organizes the fourth ABOUT YOU Awards for the first time at the MMC Studios in Cologne and, with its new concept, draws the digital creators among the influencers in A total of eight categories off.
- With limited tickets for a exclusive social program for the business target group with renowned speakers the ABOUT YOU Awards will advance to the industry gathering of the social media marketing scene. Chiara Ferragni, Riccardo Simonetti, Stefanie Giesinger and Marcus Butler are already confirmed as presenters.
- Through the new voting process fans and followers can vote for their favorite "Digital Creators" from the top 3 nominees. 20 April - 04 May 2020 vote, the winners will be selected jointly by the community and the ABOUT YOU Awards Academy and chosen in the TV show on ProSieben on 07 May 2020.
- This year the ABOUT YOU Awards will be for the first time also in the Czech Republic awarded - to be seen on May 9 at the czech channel NOVA.
In recent years, ABOUT YOU has been able to establish itself with its unique award show through the unprecedented fusion of TV and social media with more than eight million viewers and more than 1.5 billion media contacts as a permanent fixture on TV - and continuously develop the concept for the spectacular ABOUT YOU Awards.
Also this year the fashion online store impresses with a fundamentally new concept of the show, the selection process of the nominees as well as the supporting program.
With a limited number of exclusive business tickets for decision-makers in the digital and media industry, the ABOUT YOU Awards, together with the Awards Show on May 07, 2020, will become a top-class insider meeting of the social media and influencer marketing scene.
ABOUT YOU once again proves its role as a first mover in the fast-moving social media world: this time, the awards will be presented in a total of eight categories. Categories – Style, Business, Sports, Digital Art, Empowerment, Movement, International Special Award and Idol of the Year - four of them completely redesigned.
This year's innovative show concept holds many exciting highlights in store. New show elements and spectacular live musical acts will provide great emotions and entertainment in a class of its own. Around 1,300 guestsincluding industry insiders and editors-in-chief, VIPs, influencers and fans, can look forward to an unforgettable evening in a futuristic setting.
The awards show will air on ProSieben on 07 May 2020 and will be accompanied on social media with various mini-formats.
A novelty this year is also the Awards show productionwhich also clearly focuses on high-quality, creative, non-typical TV content. In addition to Redseven Entertainment will be the show production of ABOUT YOU Productionsthe in-house production team of ABOUT YOU.
"As every year, we want to set new standards in influencer and content marketing with the ABOUT YOU Awards. Our goal is to break up the classic TV show format and make it even more valuable for the target group. The ABOUT YOU Awards are much more than just a TV awards show, it's a new form of event experience where the greatest digital creators of our time take center stage," say ABOUT YOU Content Directors Julian Jansen and Chris Nickel, who initiated the ABOUT YOU Awards 4 years ago and have been responsible for them ever since.
Since its live launch in 2014, ABOUT YOU has stood for tolerance and individuality. The ABOUT YOU Awards 2020 will be as individual as they are personal: they will be honor the "Digital Creators", different thinkers of the digital ageThe award is given to those who stand out from the crowd, create new perspectives, move an entire generation, and are honored for this with the coveted award.
Around the topic Diversity even more firmly in the ABOUT YOU Awards, this year the influencer marketing pioneer has added its eight Award categories realigned. In the categories Style, Business, Sport, Digital Art, Empowerment, Movement, International Special Award and Idol of the Year, digital creators are honored whose individual platforms have an added social value and the potential to move an audience of millions.
International stars such as Chiara Ferragni, Riccardo Simonetti, Stefanie Giesinger and Marcus Butler, among others, present the coveted awards and lend the awards show special exclusivity and relevance.
Also for the popular Voting procedure ABOUT YOU has once again come up with something very special: Unlike in previous years, the final top 3 nominees will be chosen by the ABOUT YOU Awards Academy according to certain guiding questions such as a clear message or authenticity and will be announced on April 20, 2020 on the social media channels of ABOUT YOU as well as the nominees themselves.
From 20 April - 04 May 2020 fans and followers can then be informed about www.aboutyou-awards.de for their personal favorite candidates vote and thus, together with the ABOUT YOU Awards Academy, select the final winners of this year's ABOUT YOU Awards.
Being able to experience the stars of the digital age up close and live on site has been considered a special highlight of the ABOUT YOU Awards since last year. This year, however, there will be no Fan tickets available for purchase, but ABOUT YOU raffles a limited contingent in exclusive places to fans and followers for an unforgettable event experience.
The success of the ABOUT YOU Awards is now also being internationalized: Together with the Czech TV station NOVA creates ABOUT YOU for the first time two days after the German production, May 09, 2020, the Czech ABOUT YOU Awards Show..
The TV show with more than 800 Czech influencers, celebrities, industry decision-makers and press representatives is recorded live-on-tape for NOVA at the MMC studios and aired the same day in the station's prime time slot. The structure and sequence of the show are identical to the German forerunner.
"We are delighted that we can now scale the ABOUT YOU Awards as a successful major event internationally. We are optimistic that the Awards Show as a format for content creation will work very well in the Czech Republic, as we have a brand awareness of more than 85 percent in this market and are already the market leader," says Tarek Müller, co-founder and co-CEO of ABOUT YOU.
Photo: About You GmbH