Entertainment is one of the highest-revenue and highest-employee submarkets in the German film and TV industry. In order to give this segment more prestige, more attention, more support and more young talent, the Alliance of German Producers - Film & Television e.V. is presenting the German Entertainment Award for the first time on June 2 in Cologne. Allianz Deutscher Produzenten – Film & Fernsehen e.V. am 2. Juni in Köln erstmalig den Deutschen Entertainment Award.

Countless successful entrainment formats have been created at MMC Film & TV Studios over the past 30 years - so it's a matter of honor that we are very happy to support the new award as a sponsor! MMC Film & TV Studios entstanden – Ehrensache also, dass wir den neuen Preis sehr gerne als Sponsor unterstützen!
We are already very excited to see who will win the premiere award in the categories Best Development for the best German in-house development, Best Adaptation for the best adaptation of an international format for the German market, and Best Young Talent for the best up-and-coming talent in the field of (executive) producing.
The nominees for the Best Developent and Best Adaption categories at a glance:
Best Development
- Chez Krömer
Produktionsunternehmen: probono Fernsehproduktion - Die Carolin Kebekus Show
Produktionsunternehmen: btf – bildundtonfabrik / UnterhaltungsFlotte TV - MaiThink X – Die Show
Produktionsunternehmen: btf – bildundtonfabrik - Who steals my thunder?
Produktionsunternehmen: Florida Entertainment - ZDF Magazin Royale
Produktionsunternehmen: Unterhaltungsfernsehen Ehrenfeld UE
Best Adaptation
- 99 – Eine:r schlägt sie alle!
Produktionsunternehmen: Fabiola - Besonders verliebt!
Produktionsunternehmen: filmpool entertainment - First Dates Hotel / Staffel 2
Produktionsunternehmen: Warner Bros. International Television Production Deutschland - LOL – Last One Laughing / Staffel 1
Produktionsunternehmen: Constantin Entertainment - Queer Eye Germany
Produktionsunternehmen: ITV Studios Germany
All members of the Entertainment Section of the Producers' Alliance have the opportunity to evaluate this shortlist in the categories Best Development and Best Adaptation via an online platform.
The jury decides on the winners of the VFF Best Young Talent Award. This is awarded by the VFF Verwertungsgesellschaft der Film- und Fernsehproduzenten and includes prize money.
The winners will be announced and the prizes awarded at ENTERTAINMENT HAPPY HOUR on June 2, 2022 in Cologne.